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Navigating Changing Tides: Supporting Animal-Centric Companies in a Shifting Landscape
In the dynamic world of animal protein production, a new factor is exerting a profound influence on the choices consumers make: "Ethos."...

Sara Lawler
1 min read
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Technology Eases Labor Shortage Impact on Animal Agriculture
Animal protein producers are fully aware of the labor shortages facing their industries and understand that the situation is not likely...

Sara Lawler
2 min read
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ASF and Tracking Feed Deliveries
It is vital to work with a mill that has the capability to autonomously monitor the feed delivery process and provide up-to-date biosecurity

Sara Lawler
2 min read
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Social Media Managers need the whole team to win the Content Game
Engaging and varied content for a company's social media pages is nearly impossible for one person to create. Make it a group effort; get...

Sara Lawler
2 min read
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5 Reasons Social Media can be The Great Equalizer
5 reasons smaller companies should aggressively use social media campaigns to level the playing field with larger competitors. 1. Social...

Sara Lawler
2 min read
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What to Wear: CattleCon Style
No matter who you are, your style says something about you even before you speak. Millennials might opt for a power suit to indicate they are serious about moving up in their company or industry. A boomer with jeans and a blazer might indicate someone who is leading an organization but remains approachable. Personal style is one of many ways in which we express ourselves. CattleCon fashion was no different and yet totally different. (left) Nephi Harvey's John Wayne replica ha

Sara Lawler
2 min read
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Cultivating Industry Micro-Influencers
What is a 'micro-influencer' and how important are they to your digital and social media plan? 'Micro-influencer' sounds like a variation...

Sara Lawler
2 min read
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Event Marketing ROI
Event Marketing ROI: Turning Cattle Industry Events into Measurable Returns Whether sponsoring a large cattle convention or participating in a small, invitation only symposium, event marketing remains one of the most effective ways to keep your brand in front of a highly targeted audience. Few channels offer the same combination of face to face interaction, industry credibility, and concentrated decision makers. But the question most teams struggle with is simple. Which event

Sara Lawler
3 min read
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Visual of Export Markets for Producers
I recently received a personal email with several interesting maps. Two were extremely relevant to US animal agriculture because they...

Sara Lawler
1 min read
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An Unusual Combination
Media Intelligence and Animal Health Can Often be an Unusual Combination How often do your brands, programs, key initiatives, etc....

Sara Lawler
1 min read
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